Getting a "Buzz" On. No not the one you get after a couple of cocktails! I'm talking about a viral buzz.
I'm not sure if you have noticed or not but viral marketing has matured quite a bit over the past few years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before a new product even hits the market.
Have you ever noticed that before a movie is released you will see clips and trailers which are used to generate excitement and activity before the movie hits the theaters? That's buzz. Plain and simple buzz works! Just like it works for movies and big businesses, it can work for small and start-up businesses, as well.
The planning stage of a viral campaign will set out objectives and develop the viral theme for a buzz. There are three core components to any viral campaign and businesses of any size can use them.
They are:
1. The creative material: The viral agent that embodies the message you want to spread in a digital format (image, video, text, etc). The trick is to put together material that people will be eager to share with their family and friends. Keep in mind when you are creating content that people are much more eager to share, something that is either fun, entertaining or informative rather than an advertisement.
2. Seeding: Distributing and placing the agent online in places that provide the greatest potential spread. Direct viral material downloads or links on specialist viral third-party web sites in order to create awareness and spread before users get to the campaign destination site.
3. Tracking: Measuring the spread of the campaign to provide accountability and prove success. It is absolutely vital that you know what is or is not working. The only way to get that information is to track the results of your seeding.
Lessons have been learned, trends have been developed and there is definitely some science involved in creating a buzz successfully. The buzz technique is here to stay and, if used strategically, it can make a difference to the success of your business.
Just take some time and create a solid viral marketing plan using the steps above and it won't be long before you get your buzz on!
Unleash the Viral Traffic Dominator and watch your web traffic and online advertising skyrocket, guaranteed! Click here to Unleash!
Monday, January 25, 2010
Saturday, January 23, 2010
Viral Marketing: A Review
As we dive in to the wonderful world of viral marketing
I want you to keep something in mind; a true viral campaign gets
forwarded because consumers are compelled to do so by the
entertainment or quality of the content, not because you bribed
them with a reward or something else.
E-mail: It was first but it is still around and still used. It is, however, getting a little harder to use as more and more government restrictions
are placed on it. Still... it does work.
Newsletters: This is an extension of e-mail but it a very effective
tool. If you include enough timely and valuable information, a good
newsletter can drive up the number of visits to your website.
Blogging: Providing the tools on your website to enable bloggers
to interact with one another is a terrific way to get the message
about your product of service out there and being talked about.
Bloggers have their ears to the ground for new products and
services.
Chat Rooms: A chat room on your website can and does
encourage interaction among your customers and that can't be a
bad thing. Also, you can use the chat room to schedule special
events like having an expert available to answer questions on a
given day at a given time.
Ebooks: Share your ebook with your visitors and let them share
copies of the ebook with their own visitors and other contacts.
Include a nice blurb or ad for your most popular product with links
to your website.
Software: Share a trial or "lite" version of your software with
your visitors and just like with your ebook tell them that they can
share copies of the software with their own visitors and other
contacts.
Templates : Design your own website or other templates,
include your own marketing information on them and give them
away as free downloads or as an electronic package. Grant
permission for recipients to pass them along.
Articles : Write articles about your niche topic. Include your
website and contact information in the byline and grant permission
for others to publish as long as they keep the byline in tact. Then
people can use your contact on websites, in ezines, newsletters
and other places where once again, viral marketing will speed the
spread of information about your business.
Video Clips: This is one of the hottest types of viral marketing.
Including cool video clips on your website will keep the interest up
and increase traffic.
Flash Games: Although they are a little costly to start, they are
an extremely effective tool to get your viral marketing campaign
going. Once they are launched, they require nothing more from
you.
Keep in mind that viral marketing is just one basic component of your overall marketing plan. It should be linked with other strategies such as setting up squeeze pages to collect subscribers. When you take the time to combine viral marketing with other essential business building strategies it can help you increase awareness about your business, generate traffic
to your web site, build a huge and solid customer base, add to your sales and go a long way in contributing towards your success.
Click here to get started!
I want you to keep something in mind; a true viral campaign gets
forwarded because consumers are compelled to do so by the
entertainment or quality of the content, not because you bribed
them with a reward or something else.
E-mail: It was first but it is still around and still used. It is, however, getting a little harder to use as more and more government restrictions
are placed on it. Still... it does work.
Newsletters: This is an extension of e-mail but it a very effective
tool. If you include enough timely and valuable information, a good
newsletter can drive up the number of visits to your website.
Blogging: Providing the tools on your website to enable bloggers
to interact with one another is a terrific way to get the message
about your product of service out there and being talked about.
Bloggers have their ears to the ground for new products and
services.
Chat Rooms: A chat room on your website can and does
encourage interaction among your customers and that can't be a
bad thing. Also, you can use the chat room to schedule special
events like having an expert available to answer questions on a
given day at a given time.
Ebooks: Share your ebook with your visitors and let them share
copies of the ebook with their own visitors and other contacts.
Include a nice blurb or ad for your most popular product with links
to your website.
Software: Share a trial or "lite" version of your software with
your visitors and just like with your ebook tell them that they can
share copies of the software with their own visitors and other
contacts.
Templates : Design your own website or other templates,
include your own marketing information on them and give them
away as free downloads or as an electronic package. Grant
permission for recipients to pass them along.
Articles : Write articles about your niche topic. Include your
website and contact information in the byline and grant permission
for others to publish as long as they keep the byline in tact. Then
people can use your contact on websites, in ezines, newsletters
and other places where once again, viral marketing will speed the
spread of information about your business.
Video Clips: This is one of the hottest types of viral marketing.
Including cool video clips on your website will keep the interest up
and increase traffic.
Flash Games: Although they are a little costly to start, they are
an extremely effective tool to get your viral marketing campaign
going. Once they are launched, they require nothing more from
you.
Keep in mind that viral marketing is just one basic component of your overall marketing plan. It should be linked with other strategies such as setting up squeeze pages to collect subscribers. When you take the time to combine viral marketing with other essential business building strategies it can help you increase awareness about your business, generate traffic
to your web site, build a huge and solid customer base, add to your sales and go a long way in contributing towards your success.
Click here to get started!
Viral Marketing and E-Mail
The main objective of an e-mail campaign is branding, in order to achieve greater branding success and maximum exposure for your offer you should do your best to craft your email message in a way that it encourages your readers to pass it along to others. Producing a message with a quality offer or an incentive forpassing it along is what viral marketing is all about. Just suggesting that e-mail recipients forward your message to their friends and relatives is not viral marketing. A message at the bottom of your e-mail that reads "Feel free to forward this message to a friend" is nowhere close to viral marketing at its best.
On the other hand, if something worthy of sharing, such as a valuable discount, vital information, additional entries into a sweepstakes, an added discount or premium service, a joke/cartoon, or a hilarious video, is included in the e-mail, viral marketing happens naturally and quite successfully.
The bottom line is that your message must be perceived as havingvalue. Relevant or timely information, research, or studies are all good examples of content that might be viewed as potential pass-along material. Interactive content like a quiz or text can inspire forwarding, especially if it is fun. Personality tests, fitness quizzes,or compatibility questionnaires are all things that have been passed on by many people many times.Why? Because they are entertaining and entertainment has value.
A good video is always going to achieve some pass-along value.
After all online video is hot! It is a bit more of a time and money
investment but the messages have a great appeal and rich media
has the advantage of being new. The tech factor alone is often
enough for the message to be perceived as valuable.
Email is the ultimate "word of mouth" marketing tool. If your email
message is "viral" in nature, your customer can quickly and easily
forward it to friends and family, spreading your message to an
ever growing list of potential customers.
If you can use more website visitors and online advertising, you'll want to click here...
On the other hand, if something worthy of sharing, such as a valuable discount, vital information, additional entries into a sweepstakes, an added discount or premium service, a joke/cartoon, or a hilarious video, is included in the e-mail, viral marketing happens naturally and quite successfully.
The bottom line is that your message must be perceived as havingvalue. Relevant or timely information, research, or studies are all good examples of content that might be viewed as potential pass-along material. Interactive content like a quiz or text can inspire forwarding, especially if it is fun. Personality tests, fitness quizzes,or compatibility questionnaires are all things that have been passed on by many people many times.Why? Because they are entertaining and entertainment has value.
A good video is always going to achieve some pass-along value.
After all online video is hot! It is a bit more of a time and money
investment but the messages have a great appeal and rich media
has the advantage of being new. The tech factor alone is often
enough for the message to be perceived as valuable.
Email is the ultimate "word of mouth" marketing tool. If your email
message is "viral" in nature, your customer can quickly and easily
forward it to friends and family, spreading your message to an
ever growing list of potential customers.
If you can use more website visitors and online advertising, you'll want to click here...
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