Mobile devices, mobile phones and PDA's are one of the last
great frontiers of viral advertisement opportunities. However, we
have become experts at filtering everything, our air and water, our
e-mail and pop-ups, and our mobile devices as well. We are good
at filtering.
The very idea of unwanted advertising streaming through our
Blackberries is annoying. Mobile devices are the ultimate opt-in
medium and, therefore, a great way for marketers to connect with
users, if that's what the users want. "WANT" is the key word here.
How should marketers approach the medium?
There are three main ways to achieve this. They are:
1. Offer exclusive content. Anyone can offer ringtones. It's the
unique content, such as exclusive mobile images of new brand
concepts, that drives interest and calls them out in other media
like e-mail campaigns, newsletters, websites, etc. So a wireless
campaign is most effective when it offers exclusive content for
wireless devices.
2. Make it useful and timely. Think about what would be handy
and helpful to have on a mobile device. Last year, for example,
Food Network enabled Sprint customers to download shopping
lists for their Thanksgiving dinners. There was a lot of "Sprint-envy"
going around among non-sprint customers.
3. Clearly define objectives. Usually, one of two business
objectives drives successful mobile experiences: incremental
revenue of brand intimacy. On the intimacy factor, a text message
usually takes priority over almost any other form of communication.
Why? Because we haven't yet been saturated with mobile spam,
and this is what causes us to prioritize wireless messaging over
voice.
Mobile marketing has been out there for a while but we marketers
have new territory to explore. Video offers fantastic opportunities
for engagement. Consumers already bypass their filters for highly
useful or entertaining content and will do so for rich exclusive,
compelling content.
Start Your Viral Marketing Campaign Today!
Showing posts with label Viral Buzz. Show all posts
Showing posts with label Viral Buzz. Show all posts
Monday, February 15, 2010
Sunday, February 14, 2010
Viral Marketing Using Forums
Forum marketing has been touted as a kind of free, organic, viral
marketing. But because so many marketers go into forums purely
with the intention of marketing products or services, their actions
and attitude unwittingly causes the exact opposite of the desired
effect.
Forums aren't marketplaces, but when used as such, the
marketers' actions become offensive and will only inspire the
wrath of fellow members and marketers, not to mention
moderators who can ban them from the site with the click of their
mouse.
In order to be effective, this kind of marketing carries a certain
degree of commitment, responsibility and respect.
The first requirement is to take a personal interest in the main
topic of the forum. Not only does that mean visiting it regularly, but
it also means developing a good relationship with both other
members and the moderators, as well as taking an active interest
in helping others. Of course, it also means abiding by and all rules
that exist.
By doing this, you can develop a reputation and, since it is human
nature to work with a trusted colleague, business will naturally
develop from this.
This type of marketing has already suffered some abuse and
because of this, many forums have recently developed stringent
rules designed to protect their members from abusive or overly-
aggressive marketing tactics. One forum grants .sig files only after
a member has created one hundred valid posts and another has
disallowed ads in sig files altogether.
Marketers must respect that the purpose of a forum is to be a
platform to exchange ideas on a given topic. It is not there to
advertise products and services. By focusing on the topic and
posting questions and answers, your reputation will grow and this
creates the potential for sales naturally.
Start your Viral Marketing Campaign Today!
marketing. But because so many marketers go into forums purely
with the intention of marketing products or services, their actions
and attitude unwittingly causes the exact opposite of the desired
effect.
Forums aren't marketplaces, but when used as such, the
marketers' actions become offensive and will only inspire the
wrath of fellow members and marketers, not to mention
moderators who can ban them from the site with the click of their
mouse.
In order to be effective, this kind of marketing carries a certain
degree of commitment, responsibility and respect.
The first requirement is to take a personal interest in the main
topic of the forum. Not only does that mean visiting it regularly, but
it also means developing a good relationship with both other
members and the moderators, as well as taking an active interest
in helping others. Of course, it also means abiding by and all rules
that exist.
By doing this, you can develop a reputation and, since it is human
nature to work with a trusted colleague, business will naturally
develop from this.
This type of marketing has already suffered some abuse and
because of this, many forums have recently developed stringent
rules designed to protect their members from abusive or overly-
aggressive marketing tactics. One forum grants .sig files only after
a member has created one hundred valid posts and another has
disallowed ads in sig files altogether.
Marketers must respect that the purpose of a forum is to be a
platform to exchange ideas on a given topic. It is not there to
advertise products and services. By focusing on the topic and
posting questions and answers, your reputation will grow and this
creates the potential for sales naturally.
Start your Viral Marketing Campaign Today!
Saturday, February 13, 2010
Creating Viral Traffic Using E-Books
An ebook that includes your marketing message and a link to
your website is a proven technique in viral marketing. This method
uses the multiplication effect to "explode" the distribution of your
message by willing participants.
This is the same basic principle that was used by Hotmail to get
established and grow into a household name. When the two
founders set up their free email system, all the messages that
were sent by subscribers had a text message at the bottom which
identified Hotmail as the origin. People who sent emails to their
friends advertised the free email site.
One of the best reasons for using viral ebooks as a marketing
method is because it is cheap. It doesn't take long to set up and it's
even quicker if you use rebrandable ebooks that have been written
by others.
Finding ready to go viral ebooks is pretty easy. Just use your
favorite search engine and do a search. You will find more than
enough rebrandable ebooks that are available on whatever
subject you are interested in and that apply to your e-business.
One method of distributing the ebook is to offer it to visitors in
exchange for subscribing to your newsletter. If they pass it on to
their friends and family it will promote your business for you.
Ebooks are capable of reaching a large audience and are limited
only by the enthusiasm of the participants.
Ebooks are fairly easy to create. It's possible to produce your
own ebooks by combining articles that you have written or have
gotten from public domain sources, such as directories.
A common approach is to use material that has private label
rights, including articles and reports that have been written
specifically for that purpose, for that niche. Using a portion of a
larger work that you have prepared such as the first three chapters
of a large ebook could also be used as a viral ebook.
Using ebooks as a part of your viral marketing campaign is one
of many techniques that will have a cumulative effect on your
business, by attracting more customers, subscribers and targeted
visitors to your website. Start using them and you will soon find out
that this is an excellent way to increase sales and awareness too!
Start your Viral Traffic Campaign Now!
your website is a proven technique in viral marketing. This method
uses the multiplication effect to "explode" the distribution of your
message by willing participants.
This is the same basic principle that was used by Hotmail to get
established and grow into a household name. When the two
founders set up their free email system, all the messages that
were sent by subscribers had a text message at the bottom which
identified Hotmail as the origin. People who sent emails to their
friends advertised the free email site.
One of the best reasons for using viral ebooks as a marketing
method is because it is cheap. It doesn't take long to set up and it's
even quicker if you use rebrandable ebooks that have been written
by others.
Finding ready to go viral ebooks is pretty easy. Just use your
favorite search engine and do a search. You will find more than
enough rebrandable ebooks that are available on whatever
subject you are interested in and that apply to your e-business.
One method of distributing the ebook is to offer it to visitors in
exchange for subscribing to your newsletter. If they pass it on to
their friends and family it will promote your business for you.
Ebooks are capable of reaching a large audience and are limited
only by the enthusiasm of the participants.
Ebooks are fairly easy to create. It's possible to produce your
own ebooks by combining articles that you have written or have
gotten from public domain sources, such as directories.
A common approach is to use material that has private label
rights, including articles and reports that have been written
specifically for that purpose, for that niche. Using a portion of a
larger work that you have prepared such as the first three chapters
of a large ebook could also be used as a viral ebook.
Using ebooks as a part of your viral marketing campaign is one
of many techniques that will have a cumulative effect on your
business, by attracting more customers, subscribers and targeted
visitors to your website. Start using them and you will soon find out
that this is an excellent way to increase sales and awareness too!
Start your Viral Traffic Campaign Now!
Monday, January 25, 2010
Getting A Viral Buzz- Viral Marketing
Getting a "Buzz" On. No not the one you get after a couple of cocktails! I'm talking about a viral buzz.
I'm not sure if you have noticed or not but viral marketing has matured quite a bit over the past few years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before a new product even hits the market.
Have you ever noticed that before a movie is released you will see clips and trailers which are used to generate excitement and activity before the movie hits the theaters? That's buzz. Plain and simple buzz works! Just like it works for movies and big businesses, it can work for small and start-up businesses, as well.
The planning stage of a viral campaign will set out objectives and develop the viral theme for a buzz. There are three core components to any viral campaign and businesses of any size can use them.
They are:
1. The creative material: The viral agent that embodies the message you want to spread in a digital format (image, video, text, etc). The trick is to put together material that people will be eager to share with their family and friends. Keep in mind when you are creating content that people are much more eager to share, something that is either fun, entertaining or informative rather than an advertisement.
2. Seeding: Distributing and placing the agent online in places that provide the greatest potential spread. Direct viral material downloads or links on specialist viral third-party web sites in order to create awareness and spread before users get to the campaign destination site.
3. Tracking: Measuring the spread of the campaign to provide accountability and prove success. It is absolutely vital that you know what is or is not working. The only way to get that information is to track the results of your seeding.
Lessons have been learned, trends have been developed and there is definitely some science involved in creating a buzz successfully. The buzz technique is here to stay and, if used strategically, it can make a difference to the success of your business.
Just take some time and create a solid viral marketing plan using the steps above and it won't be long before you get your buzz on!
Unleash the Viral Traffic Dominator and watch your web traffic and online advertising skyrocket, guaranteed! Click here to Unleash!
I'm not sure if you have noticed or not but viral marketing has matured quite a bit over the past few years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before a new product even hits the market.
Have you ever noticed that before a movie is released you will see clips and trailers which are used to generate excitement and activity before the movie hits the theaters? That's buzz. Plain and simple buzz works! Just like it works for movies and big businesses, it can work for small and start-up businesses, as well.
The planning stage of a viral campaign will set out objectives and develop the viral theme for a buzz. There are three core components to any viral campaign and businesses of any size can use them.
They are:
1. The creative material: The viral agent that embodies the message you want to spread in a digital format (image, video, text, etc). The trick is to put together material that people will be eager to share with their family and friends. Keep in mind when you are creating content that people are much more eager to share, something that is either fun, entertaining or informative rather than an advertisement.
2. Seeding: Distributing and placing the agent online in places that provide the greatest potential spread. Direct viral material downloads or links on specialist viral third-party web sites in order to create awareness and spread before users get to the campaign destination site.
3. Tracking: Measuring the spread of the campaign to provide accountability and prove success. It is absolutely vital that you know what is or is not working. The only way to get that information is to track the results of your seeding.
Lessons have been learned, trends have been developed and there is definitely some science involved in creating a buzz successfully. The buzz technique is here to stay and, if used strategically, it can make a difference to the success of your business.
Just take some time and create a solid viral marketing plan using the steps above and it won't be long before you get your buzz on!
Unleash the Viral Traffic Dominator and watch your web traffic and online advertising skyrocket, guaranteed! Click here to Unleash!
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