Has this ever happened to you? You go to the latest rally/meeting/seminar/conference for your network marketing business and what the speakers say gets you so excited that you can hardly sleep. You and your wife/husband/team commit to each other that when you get back home, you’re going to tear this thing up!
On Monday, you get back home, and realize that it’s back to the mall to go meet some new prospects (most likely suspects). The idea makes your skin crawl, but you are in submission to your upline/mentor, because they have “your best interests at heart.” You have already made a supersized list of everyone you know, and blew through it within your first 60 days in the business, with little success and a number of strained relationships to show for it.
But hey, “Some Will, Some Won’t, So What,” right? So you grab your harpoon out of the closet, and go down to Border’s or Wal-Mart in search of Moby Dick, because you have that “blind faith” that your upline/mentor couldn’t possibly steer you wrong. So, why no results?
If this has been part of your experience in network marketing, you know what the symptoms of a quitting distributor look like. This article is going to discuss the top 4 root causes you will face in growing your network marketing business.
1. NO QUALIFIED LEADS – With few variations, network marketers are taught to build as large a list of names as possible, include everyone, and then systematically go through that list in search of potential team members. This approach is about as effective as picking up your local phone book, starting with the letter A, and calling everyone from Aaron to Zuckerberg. You wouldn’t recruit a mechanic to be CEO of a financial services firm, so why treat your MLM business differently? Learn How to Get Prospects Coming to You!
2. NO REAL MARKETING TRAINING – What most network marketers end up using is some form of network prospecting, network sales and/or network convincing, but there is usually very little marketing involved. True marketing is a process which involves reaching out to potential customers/business partners with a message designed to sift them into two categories: qualified and unqualified. It has nothing to do with talking someone into something you will have to talk them into every day, because they really weren’t qualified in the first place. There is a place for friends and family in your business-as customers. When they see your success, they will ASK YOU for more information on what you’re doing. Let them know about your product or service, and that you would appreciate their business, and MOVE ON. A damaged personal relationship can often be pointed back to the death of a distributorship. Market to someone who is looking for what you have.
Learn How to Separate the Qualified from the Unqualified!
3. LACK OF MONEY – People get involved in network marketing to make money, and they can’t if they don’t have any leads. But if they don’t have any money, how can they generate leads? It’s a vicious cycle, and the average network marketer’s answer to this challenge is “A Winner Will Find a Way.” That may be true, but a Leader will blaze a path for their Winners to Follow. If you have educated yourself on how to successfully generate lead traffic, you can easily teach it to the people in your group. In fact, you should reach the point where you can help your distributors monetize the leads who say NO to their businesses. That’s a value add! Build Your Business on a Budget!
4. DUPLICATION - Whatever you are doing, promoting or marketing, your team will do, promote or market. Really, most of them will only duplicate 50% or less, of what you do, say or promote, but that’s not the point here. Continuing the same pattern that has resulted in your own frustration, doubt and lack of success will undoubtedly lead to frustration, doubt and lack of success for your team members, and the eventual death of another network marketing business.
At the end of the day, network marketing is a relationship business. Evaluate your efforts in terms of the relationships you want to have, who you would like to have them with, and how you would like to be seen in the industry. You could successfully accomplish all of the things above, and your next distributor still quit. The more things you have going in your favor, though, the easier it is to pinpoint why they quit, and begin to shore up that area of your business.
Recruiting Resources:
Magnetic Sponsoring
Black Belt Recruiting
Building On Budget
