Showing posts with label real estate agents tricks to sell homes. Show all posts
Showing posts with label real estate agents tricks to sell homes. Show all posts

Thursday, August 12, 2010

Real Estate Tips For Making Your Home Sell Fast

If you’re looking to sell your home fast, then this article is for you. If you’re home has been on the real estate market for a long time and has had alot of visitors but no sales, then you will benefit from the home selling tips listed in this article. And if you’re currently investing in real estate but a home that you purchased hasn’t sold yet, than you will benefit from this advice also.
Selling your home fast doesn’t have to be a complicated process. The first thing that you want to consider when showcasing your home is to point out the most attractive feature to your buyer. You want to make sure that your home is design to sell and that all minor repairs have been attended to before you put it up for sale. Your real estate results will be much better if you’ve put in the work and time to renovate your home specifically for selling.
To help with the designing of your home for setting it up for sale, you have 2 options. You can either do it yourself, or hire the help of professionals. Both have their pros and cons, so you should weigh them both evenly.
The benefit of doing it yourself is obvious. You can save money, but your time will be spent focusing on one repair. If you hire the help of professionals, you will have more time to work on other areas of your home, but it’s your money that will be spent. You have to decide which will be better towards making the sale.
If you hire the help of professionals, you should hire an interior design team. This team will decorate your home and stage it properly to make it sell. A properly designed home will definitely help to close a sale faster than a home that is full of clutter.
You should also consider hiring someone to organize your home. This organizer should go through your home and organize all key areas of your house such as the attic, garage, basement, and closets. These are areas that buyers have a keen eye for, so you want to give the best impression when buyers view your home.
After the interior of your home is staged properly and is ready to sell, it’s time to market it. Either you or a photographer can take pictures of your home so that you can market it online and via newspapers. You want clear, clean, and crisp pictures of your home.
You should consider hiring a photographer because more than likely they will have one of the best cameras available that will be able to take the beautiful pictures you need to sell your home. Or if you can afford it yourself, purchase a highly-quality camera that will be able to take the kind of pictures you need to sell your home.
All of these tips will impact you selling your home now so you shouldn’t take them lightly. When it comes to real estate selling, all of these points are crucial so you should skimp on any part. Skimping on key areas is the main reason why homes don’t sell fast, you want to ensure that you take each area seriously. Good luck with the selling of your home.
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Wednesday, July 14, 2010

Buy Foreclosed Houses With The Help Of A Good Real Estate Agent

Most investors and home buyers know that to be able to buy foreclosed houses that suit their requirements, they should have the help of a dependable and market-savvy real estate agent. Choosing a real estate agent can be as important as choosing the property that a buyer would purchase. To make sure that a buyer is only hiring the best, there are certain details that he should find out about the agent first.

Experience and Reliability

The first question that a home buyer should ask a prospective agent is how long he has been in the business. It is also advisable to choose specialist agents, which means that if a buyer is leaning towards purchasing a government foreclosure, he should find himself an agent who specializes in government foreclosures, while those looking for REO or bank foreclosures should look for agents who are associated with banks and lenders.

A buyer should also find out the agent's records, particularly the number of properties he has been able to acquire in behalf of his clients who buy foreclosed houses. Buyers should also ask what the average difference is between his purchase price and the list price of these properties. Requesting for references and taking the time to talk with the people who provided the references will also help.

Agent's Strategy

Home buyers should also ask real estate agents about their strategies or how they usually get a client's offer accepted by the seller. The process and resources used by the agent to find the suitable property for his clients is also important. 

How he deals with multiple competitors and make sure that his client has at least a good chance of being considered is also another question that a good real estate agent should be able to answer. A home buyer should always listen carefully to an agent's answers and deduce from his tone whether he is just putting on airs or whether he really is capable of delivering on his promise.

People who wish to buy foreclosed houses should get the help of a real estate agent who has a good track record in the field of buying foreclosed properties. Asking friends, family members and other people who have tried the services of certain real estate agents is also a good way to find a reliable professional.


Monday, July 12, 2010

Making Money Flipping Real Estate | Real Estate Investing Tips

Have you ever gone past a house and thought to yourself, “That place has potential! With a little work, it could really be worth some money.” Do you have a burning desire to fire your boss and be self-employed? Once you learn a few tricks of the trade, you too can make money investing in real estate with a minimum risk level.

If you’re sick of scheduling hours and hours of overtime just to find yourself breaking even at the end of every month, consider flipping real estate part-time. Before you jump in with both feet and start flipping estate for a living, weekend home investment is a great way to find out if real estate investing is right for you.

While it is true that the housing market in the United States is changing, that doesn’t mean that renovating real estate can’t still be a lucrative pursuit. While it is true that you might have to wait longer than you’d like to sell your property once it’s all fixed up and ready to go, rest assured that the right buyers will come your way eventually. Investing in real estate is always a good way to make money, if you know the right way to do it.

Housing is a fantastic investment, and properties are currently selling for less than they were even one year ago. Because sales are sluggish, real estate investors have added leverage. If you find a fantastic fixer-upper, you have more negotiation power now that you’ve had in years. Sellers are often eager to sell their properties for much less than the listed price, which means more profit flipping real estate for you.

In an uncertain market, there will always be home buyers. People will still be getting married, having kids or relocating for new job opportunities. The trick is to keep the needs of the market in mind when you intend to make money flipping real estate. Look for affordable starter homes for young families that you can buy at a bargain. Then, make modest and practical improvements, like attractive yet inexpensive kitchen improvements, fresh paint and vinyl siding.

Also, you will need to research tax law when it comes to flipping properties. You may wish to hire an accountant to ensure that you don’t end up with the IRS chasing after you. Also remember to calculate taxes when you are figuring out your profit margin and figuring out the return on investment of your property.

Look into foreclosure properties if you want to find a really great bargain. Foreclosure properties make it easy to make money flipping real estate, since they are usually auctioned off for much less than they are actually worth. Be careful not to get caught up in the excitement of the auction, however. You may need to chase after several different foreclosure properties to find the one with the best potential for you.

If you are smart about it, you’ll make money investing in real estate in any kind of economy. You just need to know how to invest in potential and invest with patience when homes aren’t selling as fast as you would like them to.
C. David Roberts is a Mechanical Engineer, software developer and has 
extensive experience in residential development and construction. His combined 
experience has lead him to develop the Real Estate industry leading software to 
teach experts and neophytes the secrets of flipping houses.
 

Sunday, July 11, 2010

Getting Real Estate Listings by Marketing to Listings That Recently Expired - The Cold Hard Facts


When working with expired listings, you need to first understand their point of view. They were motivated to sell, and actually hired a real estate agent to list their property and put it on the market. Now time has passed, probably at least 3 months, and a good chance of it being 6 months or more. Their house didn't sell, and now the listing has expired. So how can you swoop in and get them to choose you to re-list their house?
Well, one thing we have going in our favor is that we know how to find these potential clients. Each day you can search the MLS and see which listings have expired. So now what do we do?
First, let's try to understand how this person may be feeling at the moment. Probably disappointed that their house didn't sell. And in many cases they will blame their real estate agent. The number one complaint I have heard is that their agent never kept in contact with them. They never had any idea what was going on with the sale of their house. Even if the agent had done a good job, the property owner would not have known.
So it is our goal to come across as very professional, and make them feel certain they will get regular updates.
So let's begin. First, let's show them that we are very prompt. We need to contact the owners immediately. The same day a listing expires, they need to receive our notice. Here is what my packet consists of: A three page brochure that is designed to hang on a doorknob. The front, in large bold letters says: "Did you know your home is no longer for sale? Your listing expired on the MLS today."
I have found that in many cases, the owner didn't even know that their listing had expired yet. SO we are actually contacting them BEFORE their own agent does. Point one for our team.
The other pages of the brochure tell a little about the agent or real estate team. It talk about the communication guarantee.
The VERY next day, the owners receive a letter from us, again talking about how we can help, and would like to set an appointment.
After that, every three days a postcard arrives from us, each one making a different point about how professional we are.
Somewhere in this time frame, a member of the team will attempt to stop by the house and meet in person. Of course, many times the property owner has already contacted us, and we have a listing.
The real key to this is staying consistent. If this is put in to play and done properly, this can be a massive source of new listings with very little money needed to be invested in the marketing campaign.
I've got more free real estate sales tips available at http://www.rltynow.com

Sunday, June 27, 2010

Making Real Estate Money-Beware the Blue Sky--The Current Housing Market

Despite the obvious bursting of the housing bubble and the associated freezing up of credit markets, many (suspiciously self-serving?) forecasters and investors suggest that the housing slump is close to bottoming out--or soon will be!

Even now, TOFKAOOATT (The Organization Frequently Known As Overly Optimistic All the Time) aka the National Organization of Realtors (NAR) projects that existing home sales will gradually rise over the next year as "pent-up demand is unleashed."??? This would be great news if it made any sense.

But it doesn't! Aside from the growing problems in the financial system and credit markets, there is the massive problem of falling home prices.
Today's housing market--a unique situation
In the 45 years prior to 1995, house prices (adjusted for inflation) barely rose at all. During the past decade, house prices nationally rose by 70% more than inflation.

Consequently, an estimated $8 Trillion in "bubble wealth" was created. That's a lot of "Blue Sky" in the real estate markets right now!

In fact, in its most recent quarterly study, Global Insight (a leader in economic analysis, forecasting, and market intelligence) concludes that despite falling home prices, housing remains overvalued in 208 (63%) of the 330 U.S. metropolitan areas examined and is "extremely overvalued" in half of those.

The report points out a critical caveat for real estate and real estate note investors:
Housing markets tend to adjust very gradually, and price declines have historically averaged 18 quarters in duration.
Heaven can wait!
While the NAR waits for the "pent-up demand" to be unleashed, we're more cognizant of the"pent-up supply" of housing that is growing relentlessly. It's too early to tell how bad things will get before they start to get better; however, a "soft landing" isn't likely.

The foreclosure problem has really just started. Subprime resets will peak in 2008; but "Pay Option ARM" and "Alt-A" loan problems will not peak until 2011. Perhaps we'll see a "dead cat bounce" in 2009; maybe another in 2010--before the final collapse heading into 2012.
A harbinger of what's to come
With about 14 quarters of probable price declines ahead of us, home prices are only down about 5% percent from their peak of late 2005-mid 2006.

Though the worst decline since The Great Depression, given the unprecedented price explosion and the fundamental detachment of housing costs from any affordability rationale, there is no question that this is but a harbinger of what's to come.

The upshot? There is still a lot of "Blue Sky" out there.

Anyone who purchases housing for anywhere near these fantasy-based asking prices will suffer losses for years to come--UNLESS they apply critical AND sensible economic fundamentals to their valuation model and discount their purchase price accordingly. The same caveat also applies to note buying--perhaps even more so.
Truth or consequences?
The core problem is that millions of people bought homes in a marketplace not unlike that which fostered Tulipmania, the famous "commodities crash" that gripped Europe in the 1630s.

Like the tulip-crazed buyers back then, "house-crazed" buyers borrowed too much money over the past decade, buying into an every increasing price bubble, that had absolutely no basis in "utility value."

Predatory mortgage lending worsened the present situation, but interest rates are not the problem and cannot fix the problem. The bottom line is that too many people bought too much house.

Since the housing market went completely insane in 2002, home prices in many areas are still seriously disconnected from fundamentals far beyond any historically known relationship to either rents or salaries.

Never before in our history has it been so cheap to rent relative to own. Rents are as low as 40% or 50% of monthly mortgage costs (vs. historical 10-year average of 92% rent-to-mortgage ratios) in various parts of the country; and yearly rents are as low as 3% of purchase price.

The harsh reality is that salaries cannot cover mortgages at existing prices. Home prices need to fall at least 20% to 30% to reach equilibrium in many markets, according to a recent report from Wachovia Corporation in December 2007.

In some areas 50% to 60% price declines are considered very possible! We are already seeing builder discounts in many areas of 30% or more on the same models as last year, not including increased concessions. Condos are down 40% or more at auctions. Prime buildable lots have dropped as much as 60%!

To put these price declines into perspective, both the S&P/Case-Shiller U.S. National Home Price Index and the OFHEO, Purchase Only, SA index show that a 15% nominal price decline would roll prices back to late 2004, for both indices.

At a 30% price decline, Case-Shiller moves prices back to mid-2003, and OFHEO, 30% drops prices to late 2002. And a 50% decline would carve home prices all the way back to 1997 levels!

Not all areas will see the same price declines of course, but these indices provide a gross estimate of the number of homeowners with no equity, based on price decline assumptions.

At the end of 2006, there were approximately 3.5 million U.S. homeowners with no equity or negative equity (7% of the 51 million household with mortgages). By the end of 2007, the number will have risen to about 5.6 million.

If prices decline an additional 10% in 2008, the number of homeowners with no equity will rise to 10.7 million. And that is more than likely, in light of how the market is shaking out of its chimerical folly today. Many areas in the country are just beginning to see prices plummet.

So, how do private note investors and creative real estate investors turn all this baloney into prime rib? By taking a hard look at reality, adapting to it--and perhaps even help reshape it!
Where's the beef?
To paraphrase from a quiz that uberinvestor Warren Buffett presented to Berkshire-Hathaway shareholders at their annual meeting in 1998,
"When you are buying hamburgers, would you prefer that the price of hamburgers is going up or going down? Likewise, if you expect to be a net saver during the next five years, should you hope for a higher or lower [real estate] market during that period?

"Many investors get this one wrong. Even though they are going to be net buyers of [real estate] for many years to come, they are elated when [real estate] prices rise and depressed when they fall.

"In effect, they rejoice because prices have risen for the 'hamburgers' they will soon be buying? This reaction makes no sense. Only those who will be sellers [of properties] in the near future should be happy at seeing [real estate prices] rise. Prospective purchasers should much prefer sinking prices."
If we are to choose the advice of any investment "guru" out there, we can do a lot worse than the "Oracle of Omaha". We can also see that these present times, as painful as they are, will prove to be an epochal time of wealth building, if we position ourselves correctly.

Discipline and patience rule the day! Creative real estate investors and note buyers will need a new way of looking at the marketplace.

This will require the ability to ignore the hyperbole of the marketplace generated by builders, real estate agents, mortgage lenders, and unscrupulous appraisers and maintaining an intense focus on the economic factors specific to that community.

Toss out the concept of "fair market value" for the most part, and focus on "economic value" based on"affordability."

Much as Global Insight's report, you'll need to consider household income, population density, interest rates, current and former house prices, and historical data, to determine what house pricesshould be. Adding "rent costs" vs. "owning costs" metrics to the mix is a sound strategy as well (and a topic for a future article).

Though "Risk vs. Reward" is the rule of the game, "Keeping What You Have" is the name of the game. To that end--"Don't Buy Blue Sky!" 

Saturday, June 12, 2010

Making Real Estate Money-Virtual Brokerage






Real Estate Online: Virtual Brokerage Can Help or Hurt Buyers







Google is the first to tell you: Somewhere between 80 percent to 90 percent of all real estate searches start online, at a computer or on a mobile device. Today's buyers pull up page after page of homes, compare assets, price per square foot, every detail. Buyers have even bought homes straight off the Internet, without ever being in them. A great way to shop, huh?

Yes and no. Along with the advantages of real estate shopping online comes the risk of being taken in. And as "web-estate" marketing becomes more competitive and sophisticated, it seems likely the risk could increase.

First it's helpful to know how the business is changing for real estate agents.

Sharp real estate agents produce websites, create blogs, post to bulletin boards, engage in social networking, and learn just about every way they can to sprawl themselves across the web to get sales leads. They also spend thousands of dollars buying keywords and other tools that push them to the top of Google searches so that, for example, when you type in "Dallas homes for sale," their website is among the first to pop up.

In fact, pay-per-click can cost an agent up to $3.00 per visitor, and not all of those are solid leads -- buying customers. Some agents feel it's like throwing money away, but they need to market themselves in the world of "web-estate." Naturally, the more money they spend, the better their positioning, so you often end up with the largest, wealthiest brokerages getting the best rankings. You know, those brokers who get half of that 3 percent commission.

Well, that too may be changing.




The Internet-search playing field is getting more level and affordable, even for the smallest agent, thanks to a new search technology: the IDX/MLS SEO fusion pages. 
Not to get too techie on you, but a Realtor in Arizona figured out that when people really want to buy a home, they are very specific -- and rather wordy -- in what they search for: "three-bedroom, three-bath home in Richardson school district with 2-car garage and pool." This is called a "long-tail" search, as opposed to a "short-tail" search like "Richardson Texas real estate."

Right now, say SE experts, agents are throwing money at the short-tail search. A few weeks ago, consultantSean Callahan of Real Estate Marketing Nerds and Multi Media Icon, Inc., discovered that 60 percent to 80 percent of Google real estate searches are those long-tailed phrases -- very specific searches, not general ones.

"Real estate agents are focusing money on the short-tail keywords," says Callahan, "and throwing money away."

Callahan's "long-tail" searches will have a multiplier effect on web listings as thousands of pages of data are created from listings. Every listing that matches one criteria in a long-tailed search will be spread over the web to feed the longer search. Not only will the longer search terms upstage the short key phrases hogged by the big brokers --- "San Diego Real Estate" -- realty agents will pay considerably less -- $.03 per visitor. And those leads will be toward more-targeted, focused buyers who will end up buying. Ka-ching!

"Our research," says Callahan, "shows that over 70 percent of real estate searches are coming from long-tailed keywords, like 'gated 4 bedroom home for sale in Dallas, TX,' and the long-tailed keywords are converting to better quality leads for the agents. "

This can help the real estate consumer by providing a faster search with better data.

Callahan says consumers will get a higher quality source of information from the Internet and more specific criteria in a shorter period of time -- less digging for relevant data.

It could also ultimately lead to cost savings: Brokers know their days are numbered as costs continue to rise. The virtual brokerage is taking shape. As consumers demand commission concessions from their agents, someone is going to get squeezed: the broker.

But consumers also need to know how real estate agents are marketing in the Web 2.0 world, and be prudent. Great photography can turn a pig's rear into a silk purse on the Internet.

Agents are advised to prepare listings for photo shoots as if they were walking the house down the red carpet at the Academy Awards -- they stage, plump, primp, nip and tuck for the cameras.

They create slick videos with soundtracks to draw you to a home. I often advise readers to see a home in it's "natural state" -- some dishes in the sink, papers stacked on the counters, because likely this is how it will look when you live there.

"This is an incredibly powerful tool that should revolutionize the way potential homeowners find houses to view," says Thad Stammen of Audience Experts, an SEO expert who works with select real estate clients in the Dallas/Fort Worth area."

But consumers need to remember that agents are doing everything they can to be web-assessable and present listings that look like they are straight from the pages of House Beautiful."

See more homes for sale at AOL Real Estate.

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